Throughout Kati’s career, she directed her curiosity towards being in service to people, process and creation. Collectively, she led the development and implementation of innovative offerings for iconic brands generating up to $35 billion in annual revenue.

In line with this, she has crafted impactful creative strategies to build loyalty, brand recognition and retention, introducing mobile & digital solutions, product improvements and sustainability initiatives which led to up to 30% in category growth across multiple brands.